The Story

Amidst the stillness of the Covid-19 lockdown , in a kitchen—with a handful of herbs, a heart full of tradition, and a woman who refused to let lack of imagination and boredom win. Sarita Jain, always drawn to the world of natural remedies, found herself brewing a batch of homemade shikakai shampoo. What started as a personal experiment quickly turned into a small miracle. Friends and family tried it, loved it, and demanded more.

Encouraged by the glowing feedback (and shinier hair), Sarita teamed up with her husband, Nilesh, to take her passion beyond the kitchen counter. And just like that, Avlore was born—a brand rooted in nature, nurtured by love, and backed by a belief that clean beauty can still be powerful.

Today, Avlore’s products are made at our dedicated unit —still crafted with care. Our range will soon span over skin, body and hair care essentials, with many more on the way. Because when your customers glow, you just keep going.

As for the name? ‘Avlore’ had been sitting quietly in Sarita and Nilesh’s hearts for years. It sounded right, felt right—and yes, even the numerologist agreed it was the perfect match for their journey. So they did what dreamers do: registered it and set their sights on the world.

Avlore is more than just beauty. It’s tradition reimagined, nature respected, and wellness made wonderfully simple.